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Practical guides on privacy-friendly analytics, AI traffic and growing a website without tracking people. RSS
- How to track ChatGPT, Perplexity and Claude traffic in Google Analytics 4
Step-by-step: a GA4 custom channel group for AI assistants, the regex to use, why some AI traffic still shows up as Direct, and how to measure whether it converts.
- Do you need a cookie banner for website analytics? (GDPR and ePrivacy, 2026)
When analytics needs consent in the EU and UK, what "cookieless" really changes, the CNIL audience-measurement exemption, and a checklist for choosing a tool. Not legal advice.
- GPTBot, ClaudeBot, PerplexityBot: which AI crawlers to block in robots.txt
A practical guide to AI user agents in 2026: training crawlers vs search indexers vs agents fetching for a user, what blocking each one costs you, and copy-paste robots.txt examples.
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